It is more important than ever to do everything we can to improve the world we live in for current and future generations, not only by reducing negative impacts on the environment but by building a more just and cohesive society. Embracing social responsibility allows us to enrich the quality of lives for all.
From our offices in the UK, Canada, and the US, we work internationally as part of the CSR-A network to provide specialist training and consultancy which is designed to give businesses a pragmatic toolkit for designing and implementing their social responsibility initiatives.
Social Responsibility is dynamically emerging as a key factor across all aspects of business decision-making, enhancing purpose, realising impact, and ensuring business strength and profitability. Our training is designed to give you clarity on the benefits of addressing your corporate social responsibilities; and to provide practical tools for developing and implementing a strategy easily integrating CSR into day-to-day operations.
Accredited by the Institute of Administrative Management, our modules explore the fundamentals of social responsibility, challenging the assumptions around CSR by articulating the opportunities which are available to businesses which embrace social responsibility. As we approach the quarter mark of the 21st Century, it is widely accepted that social responsibility equates to competitive advantage: Good governance, the effective execution of innovative environmental and social projects, and ethical management practices all combine to demonstrate an organisation's values, creativity, capacity, and ability to focus on people, planet, and prosperity.
Discover why CSR is relevant to all organisations; why the advantages of CSR apply to every business; and learn how to identify and engage with your own key CSR stakeholders.
Understand the legislative and regulatory drivers for addressing social responsibility; and recognise the value of adopting national and global standards, such as ISO, CSA, ANSI, & BSI.
Appreciate why and how the 'C' in CSR must be recognised and promoted as more inclusive, with an audience encompassing the private, public, and third sectors.
Learn how the four pillars of CSR (Environment, Workplace, Community, and Philanthropy) can be fully integrated into business practice and used as audit and reporting benchmarks; and how they align with the principles of ESG.
Recognise what makes an impactful CSR strategy, including staff and stakeholder engagement, priority and process mapping, communications, reward systems, and KPIs.
Learn to embrace accountability as an opportunity, including the benefits of reporting, the impact of social media, and the value of sustaining a positive narrative through your marketing channels.
The UK Government has introduced a Social Value Model, applying a 10% social impact weighting on its procurement decisions. Around the world, national and local governments are adopting similar principles.
81% of millennials expect companies to make a public commitment to good corporate citizenship; and more than 90% would switch brands to one associated with a cause. A Harris poll found that 76% of millennials regard business as a force for social impact.
Working with people with whom you share values creates a sense of community, increases productivity, fosters innovation, holds you accountable, and makes you happy. Invariably, they lead to other profitable relationships.
By creating opportunities for clients or customers to have a direct impact on the lives of others, you empower them to change someone’s life by completing a purchase. The positive emotions associated with every purchase, encourages people to buy more in the future.
A study by Forbes found that 53% of workers stated that having a job where they can make an impact is important to their happiness. 35% would take a 15% pay cut to work for a company committed to CSR. A Harris poll found that 75% of employees expect their employers to support people in need within the community.
When companies like M&S, Unilever, Coca-Cola, Puma, Microsoft and Nike – to name but a tiny fraction – embrace CSR, you can be sure they are not doing it because it is bad for their bottom line. Substantial cost savings and environmental benefits can be realised through effective resource management.
A company with strong CSR values will likely have a high degree of transparency and seek to communicate its CSR efforts to a wider stakeholder base. Investors like information, as it helps them to separate those who talk a good game from those who deliver. Additionally, an emphasis on CSR suggests a management team which recognises the materiality of non-financial issues to a company’s valuation. Companies that do not consider their social responsibilities are becoming a poor investment.
More and more public and private organisations are integrating CSR criteria into their purchasing policies in order to control their societal impact and image. These organizations will of course favour responsible suppliers in order to be consistent in their approach. Undertaking a CSR approach, therefore, makes it possible to access new markets and stand out from competitors.
The unprecedented challenges which the world faces in the 21st Century demand new ways of working, fresh ways of thinking, and the creative application of existing and new technologies. CSR-driven innovation, which combines design, business, and social need to realise profitable and sustainable products and services, will strengthen commercial competitiveness and transform our communities.
We offer a monthly open online course, which is delivered in 2-hour sessions across three consecutive days. To accommodate delegates from across our global networks, we repeat the sessions to ensure coverage:
We also deliver bespoke in-house training, delivered onsite for internal teams and designed to respond to your specific circumstances. We deliver a combination of 1 and 2-day sessions, combining CSR training with team development exercises.
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